Project Overview

A 1-minute commercial spot for Erratic Strength, a lifestyle clothing company representing resilience and individuality. The project showcased the brand’s mission through powerful visuals and athlete-driven storytelling — combining cinematic quality with social media appeal.

Objectives

• Develop and deliver a 1-minute commercial representing brand identity and mission

• Hire and lead full production crew and cast

• Create multi-format content optimized for broadcast and digital platforms

• Deliver high-quality visuals within a medium budget

Scope of Work

• Pre-Production: Concept development, storyboarding, crew hiring, casting

• Production: 2-day shoot with multi-location setup; direction, lighting, and talent coordination

• Post-Production: Editing, color grading, audio mix, and delivery of 1:00 / 0:30 / 0:15 versions
  

Collaboration

Worked directly with:

• Client: Brand owner for creative approvals and revisions

• Crew: DP, gaffer, stylist, and production assistants

• Talent: Local athletes and models

• Post Team: Editor and sound designer
  
  

Outcomes

• Delivered 3 polished commercial assets (1:00, 0:30, and 0:15)

• Boosted online engagement by 35% post-campaign

• Strengthened brand identity and storytelling consistency

• Completed all deliverables on time and on budget
  
  

Key Competencies

• Commercial Production Management

• On-Set Direction & Crew Leadership

• Casting & Talent Management

• Post-Production Supervision

• Brand Strategy & Visual Storytelling
  

Results Snapshot

Total Deliverables 2

Production Duration 2 Days

Budget Medium Range

Engagement Growth +35%

On-Time Delivery 100%