Case Study: Foundations of Artificial Intelligence-Based Medicine

Client: University of Florida, College of Medicine
Contract Type: Educational Video Production & eLearning Development
Completion: 6 Months

Project Overview

The Foundations of Artificial Intelligence-Based Medicine course was developed to help clinicians understand how artificial intelligence can enhance clinical decision-making, improve patient outcomes, and reduce healthcare costs.

As Lead Producer and Director of Video Production, Joshua Cornelius managed all phases of production—from concept through final delivery—while coordinating multiple departments within the university. The course consisted of four modules introducing core AI concepts, ethics, and applications in medicine.

Objectives

  • Create engaging, professional-grade instructional videos introducing AI principles to clinicians

  • Maintain clarity and accessibility for non-technical learners

  • Deliver a consistent, on-brand visual experience aligned with university standards

  • Ensure all content met accessibility and learning management system (LMS) integration requirements

Scope of Work

  • Pre-Production: Creative direction, storyboarding, scheduling, and stakeholder coordination

  • Production: Multi-camera recording, lighting, audio engineering, and faculty interviews

  • Post-Production: Editing supervision, color grading, motion graphics, closed captioning, and LMS formatting

Collaboration

  • Medical Faculty for accuracy and clinical relevance

  • AI Researchers for conceptual and technical clarity

  • Instructional Designers to ensure pedagogical alignment

  • Editors and Graphic Designers for polished final visuals

Outcomes

  • Produced 4 video modules totaling 3+ hours of educational content

  • Successfully integrated videos into UF’s graduate AI in Medicine program

  • Improved faculty engagement and learner comprehension through clear visual storytelling

  • Set a new internal production standard for future interdisciplinary courses

Key Competencies

  • End-to-End Video Production Management

  • Stakeholder & Team Leadership

  • Educational Media Design

  • Scriptwriting & On-Camera Direction

  • Post-Production Workflow Oversight

  • Accessibility & LMS Integration

Modules Produced 4

Total Runtime 3+ Hours

Stakeholders Managed 10+ (faculty, researchers, designers)

Delivery Timeline 100% On Schedule

Faculty Satisfaction 97% Positive Feedback

The final course exceeded expectations — clear, visually engaging, and academically rigorous. Joshua’s leadership ensured a seamless collaboration across departments.
— Dr. [Name Withheld], Course Director, University of Florida

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