Case Study: Foundations of Artificial Intelligence-Based Medicine
Client: University of Florida, College of Medicine
Contract Type: Educational Video Production & eLearning Development
Completion: 6 Months
Project Overview
The Foundations of Artificial Intelligence-Based Medicine course was developed to help clinicians understand how artificial intelligence can enhance clinical decision-making, improve patient outcomes, and reduce healthcare costs.
As Lead Producer and Director of Video Production, Joshua Cornelius managed all phases of production—from concept through final delivery—while coordinating multiple departments within the university. The course consisted of four modules introducing core AI concepts, ethics, and applications in medicine.
Objectives
Create engaging, professional-grade instructional videos introducing AI principles to clinicians
Maintain clarity and accessibility for non-technical learners
Deliver a consistent, on-brand visual experience aligned with university standards
Ensure all content met accessibility and learning management system (LMS) integration requirements
Scope of Work
Pre-Production: Creative direction, storyboarding, scheduling, and stakeholder coordination
Production: Multi-camera recording, lighting, audio engineering, and faculty interviews
Post-Production: Editing supervision, color grading, motion graphics, closed captioning, and LMS formatting
Collaboration
Medical Faculty for accuracy and clinical relevance
AI Researchers for conceptual and technical clarity
Instructional Designers to ensure pedagogical alignment
Editors and Graphic Designers for polished final visuals
Outcomes
Produced 4 video modules totaling 3+ hours of educational content
Successfully integrated videos into UF’s graduate AI in Medicine program
Improved faculty engagement and learner comprehension through clear visual storytelling
Set a new internal production standard for future interdisciplinary courses
Key Competencies
End-to-End Video Production Management
Stakeholder & Team Leadership
Educational Media Design
Scriptwriting & On-Camera Direction
Post-Production Workflow Oversight
Accessibility & LMS Integration
Modules Produced 4
Total Runtime 3+ Hours
Stakeholders Managed 10+ (faculty, researchers, designers)
Delivery Timeline 100% On Schedule
Faculty Satisfaction 97% Positive Feedback
“The final course exceeded expectations — clear, visually engaging, and academically rigorous. Joshua’s leadership ensured a seamless collaboration across departments.”